TELUS wanted to create a special Christmas gift to thank their employees for their hard work. Each staff member was asked to select their favorite TELUS "critter", from the company's now famous brand identity, along with a few examples of things they enjoyed doing or watching online over the holidays. Morro Creative, was asked to fuse these two elements to create a personal, hand-drawn gift for each staff member. Thanks to the playful illustrations of Andrea Vela Alarcon, the result was a fun holiday gift booklet with 50 customized illustrations for the staff. It’s not often that Telus lets their ¨critter¨ brand get doodled up like this, we were more than pleased to help.
Client: TELUS
Creative Direction: Morro Creative
Illustration: Andrea Vela Alarcon
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